Log updated: 2019-09-07 10:01 UTC


This page contains information about the site, abted.com, its development and some additional background information.


Abted.com has gone through several different owners and incarnations since it was first registered in ’05. In 2018 it was recreated to serve as a wealth information resource as a collaborative enterprise between several friends/colleagues.

As tends to happen with this kind of thing, the project fell to a single person to provide the driving force (in this case, the website developer) with the original team continuing to provide input on an occasional basis.


A founding principle of the site is collaboration on the basis that cooperative efforts are often more successful than ones attempted in isolation. For this reason, most of the pages are enabled with comments to allow even casual visitors to participate.

The first phase of the site involved creating a set of articles in a roughly logical order.

After that, we tried to include a range of important subjects but in no particular order.

Our webmaster wrote up most of the articles which typically combined input from several different sources and the plan is to bring in an editor and professional writers in due course.

We’ve tried to add useful functionality so the site is about more than just reading and also because we want to use it ourselves on a day-to-day basis. The most useful features so far seem to be the charts, the mental acuity exercises and the tarot.

Current strategy

The initial and current strategy is structure + content only, i.e. relying solely on the search engines to get visitors.

This is a pet project of the Captain...

It’s an experiment to discover the extent to which our content matches what people are searching for on the basis that this is what the search engines are supposed to do and we won’t actively promote the site until we have this data.

This approach is not for the faint-hearted - Google found the new site after a couple of days and reindexes it frequently (content is updated every day) but, for the first two months, unless “abted” was included in the search query, it didn’t appear in ANY results!

Captain’s log (start date May 31st, 2018)

September 6thth, 2019: Last three months impressions:

June 6thth, 2019: So here are the impressions for the last three months. As you can see, it looks like the experiment failed during late March, around the time of its anniversary.

April 11th, 2019: The site needs more time than can currently be committed to it. A new approach is probably needed.

April 4th, 2019: Search impressions have dropped significantly. Could it be Brexit? Most likely it’s caused by a lack of new content.

March 28th, 2019: A contrarian technical approach to investing has proven successful so far this year but such a strategy - to buy when others are selling & sell when others are buying - requires that prices don’t simply crash. Boeing will probably be OK in the long run; WOW not so much.

March 21st, 2019: As our first (re-)launch anniversary approaches, article production has fallen behind (mainly because we’ve been concerned with managing our own investments). One article per day was highly ambitious with such a small team.

March 14th, 2019: Happy π Day! Observations: The closer we look at the state of the world, the worse it seems to be and, to add to our consternation, investors are increasingly trading against the markets - i.e. when there are good reasons for prices to drop, they go up!

March 7thth, 2019: Average impressions have doubled over the last three months (I’m not sure what caused the spike on Jan 29th but it didn’t translate into clicks).

February 28th, 2019: Current levels of political uncertainty are making planning very difficult. Gah.

February 21th, 2019: Confirmed: A number of credit reporting services updated their websites recently so they are no longer accessible from overseas. Why? Like we don’t want to be able to monitor our credit when traveling?

February 14th, 2019: No update today ;-)

February 7th, 2019: Volatility continues to be high = opportunity & peril.

January 31th, 2019: A number of credit reporting services seem to be denying access from overseas. Karl is looking into this for us.

January 24th, 2019: Nothing new to report this week, I’ve been distracted by tax planning.

January 17th, 2019: I’m considering whether articles about tax planning, have a place on the site.

January 10th, 2019: Preparing an investment plan for 2019 - and the associated articles - has been a challenge in the current economic climate. For now, I’m advocating real estate and/or cash.

January 3rd, 2019: The Holidays are over and I again have some time to devote to this site, starting tomorrow.

December 27th, 2018: The site has continued to improve in the search results - it will be interesting to see if this is sustained into the New Year.

December 20th, 2018: Nothing new to report - I’ve had to concentrate on seasonal projects this month.

December 13th, 2018: I’m running some ads on the site and I’m thrilled to report that abted.com earned its first penny this week. That’s right, $0.01.

December 6thth, 2018: Impressions always increase around this time of year - people start using the Internet more in preparation for the Holidays.

November 29th, 2018: Impressions are up but it’s probably a result of the time of year.

November 22nd, 2018: Happy Thanksgiving!

November 15th, 2018: Impressions per day exceeded 40 no less than three times in the last 30 days and, on one day last week, there were 4 click-throughs beating the previous record of 3 (many days still see zero).

November 8th, 2018: It looks like analytics is beginning to show some meaningful data and the trend is continuing very slightly upwards.

November 1st, 2018: How to get the things you want has made it to page 2 of Google for a search for the phrase without the quotes!

October 25th, 2018: Completed modifications to underlying code to better manage bad URLs.

October 18th, 2018: Other projects are currently taking up most of my time.

October 11th, 2018: I’ve written the basic version of the tarot engine but the graphics for the cards themselves are not yet good enough to publish.

October 4th, 2018: It’s very quiet here.

September 27th, 2018: I had to do some security work on another project and, consequently, I’ve not been able to keep up with the one-per-day rate of publishing new articles here. I’ll try to catch up next month.

September 20th, 2018: It looks like Google is starting to de-index some of the articles - I’m guessing it’s because of a lack of inbound links.

September 13th, 2018: How to get the things you want is #1 on page 1 of Google for a search for the exact phrase.

September 6thth, 2018: It’s interesting to note that impressions started increasing around the time I took a break from working on the site every day.

August 30th, 2018: Progress is slow and Google Search Console has stopped updating again.

August 23rd, 2018: The site continues to gain traction in the SERPs, which is interesting since I haven’t posted any content updates for a while.

August 16th, 2018: How to get the things you want has finally made it on to page 2 of Google for a search for "abted" and, at last... #2 on page 1 for the specific phrase.

August 9th, 2018: Google Search Console finally updated. Everything looks good. More new articles in the pipeline.

August 2nd, 2018: Nothing new to report this week. Taking some time away from producing articles to do some programming.

July 26th, 2018: Searching Google for "abted" now shows the site at #3 on page 2 but Google Search Console is still not updating.

July 19th, 2018: Searching Google for "abted" still shows the site at #5 on page 2 but Google Search Console has stopped updating. That aside, I think my old idea that search engines are meant to find stuff has to be qualified with the need to filter out new sites in case they’re fake.

July 12th, 2018: No new developments this week. Continuing to add articles (1 per day) and fixing some minor crawl issues.

July 5th, 2018 (102 days since launch): Still no real traffic and no real presence in search engine results. It’s difficult to resist promoting the site but, for the time being, I’m going to push through and remain focused on content. I don’t feel like abted.com has found its voice yet and I know I won’t be able to maintain production if I turn my attention to promotion.

June 28th, 2018 (95 days since launch): Searching Google for "abted" now returns the Luxury Yacht page above the home page in Google’s search results and I’m not really sure why. I think it might be a combination of linking to a highly relevant & trusted site and some internal linking. It’s still one of the weakest pages at the moment.

June 21st, 2018 (88 days since launch): 88 articles published (101 pages total), outbound links added to 16 of them. It’s been interesting (& boosted my confidence in the quality of my content) and it looks like there is a very very slight improvement in the number of impressions the site is getting, but nothing significant.

June 14th, 2018 (81 days since launch): Searching Google for "abted" now shows abted.com as #5 on page 2 and some additional pages also show up. These additional pages are the few that have links to other websites, even though they are the poorest in terms of content. This suggests to me that the commonly held belief that content is most important is not true. I’m going to have to start adding outbound links to all pages.

June 7th, 2018 (74 days since launch): Searching Google for "abted" now shows abted.com as #3 on page 3 and image results feature the luxury yacht from the home page. Also, Google Search Console (previously Google Webmaster Tools) says I’ve had 5 visits, but I’m skeptical that they’re from real people. This is following an update to the site on June 5th which involved adding a few extra pages and some changes to the CSS.

May 31st, 2018 (67 days since launch): Searching Google for "abted" returns no results for abted.com in the first 5 pages. Searching Google for the exact phrase "how to get the things you want" (title of one of the first articles published) returns 5 pages, none of which are from abted.com.